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Featured: Joe Rogan, Bill Simmons, Jimmy Buffett
What’s in This Episode
- Joe Rogan Experience signs $250M deal with Spotify
- Joe Rogan podcast moving from exclusive to wide distribution
- Joe Rogan Experience coming to YouTube and multiple podcast platforms
- Spotify’s strategy shift on exclusive podcast content
- Call Her Daddy no longer exclusive to Spotify
Questions Answered in This Episode
How much is Joe Rogan’s new Spotify deal worth?
The deal is worth up to $250 million over multiple years, including an upfront minimum guarantee plus revenue share based on ad sales.
Will Joe Rogan Experience be exclusive to Spotify anymore?
No, under the new deal the podcast will be distributed broadly across multiple platforms including YouTube, PocketCasts, and other podcast apps, rather than exclusively on Spotify.
How much did Spotify pay for the original Joe Rogan deal?
Spotify’s first deal with Joe Rogan in 2020 was worth more than $100 million to bring the show exclusively to their platform.
Why is Spotify changing its exclusive podcast strategy?
By distributing Joe Rogan’s show broadly, Spotify can sell ads to a larger audience and make more money from advertising, rather than rely solely on subscriber value.
What other Spotify exclusive shows are losing exclusivity?
Call Her Daddy was recently made available beyond Spotify exclusivity, signaling a broader shift in Spotify’s podcast strategy.
Who influences Spotify’s content strategy?
Bill Simmons appears to have significant influence at Spotify and advocates for a ‘be everywhere’ distribution approach rather than exclusivity.
Full Transcript
This transcript was automatically generated and may contain spelling and/or transcription errors.
Cal Rogashock Media bonus episode. I’m Johnny Mac with breaking news about the Joe Rogan Experience. If you’re a new casual listener who just discovered the podcast, there’s a normal episode in the feed from earlier today. The headline from the Wall Street Journal Joe Rogan gets new Spotify deal worth up to two hundred and fifty million dollars. The part that has me excited hit show to be distributed broadly, including on YouTube, rather than exclusively on Spotify.
I had mentioned during the week I love Rogan’s podcast, but I just kind of don’t listen because I don’t use the Spotify app. I personally use pocketcasts. The Journal reports it’s a multi year term involving an upfront minimum guarantee plus a rev share based on ad sales. Under the new licensing agreement, Spotify will sell ads and distribute the Joe Rogan Experience across several podcast platforms, including a video format on YouTube. Spotify if I had its first deal with Rogan in twenty twenty, it agreed to pay more than one hundred million dollars to bring the Joe Rogan Experience exclusively to Spotify.
The Journal rights by distributing Joe Rogan’s show broadly, Spotify stands to make more money from ads as it sells the podcast reach to a larger audience. I’ve been paying attention to this. Bill Simmons seems to have a lot of influence at Spotify these days. Earlier in the week I saw that Call Her Daddy was no longer exclusive, and I wondered what would happen with Rogan. So I know from listening to Bill Simmons he is of the opinion of be everywhere.
I am of the same opinion. I call it Jimmy Buffett theory. Jimmy used to stream all his concerts live on YouTube. You didn’t have to go to Jimmy Buffetts show. But guess who was almost always the top touring act every summer.
It was Jimmy Buffett. So be Everywhere. So Joe Rogan, happy to have you back. And for podcast snobs, now, I’m deep in the weeds, but if you listen to podcasts about podcasting, they’ve been arguing is Joe Rogan a podcast? Well, it’s not because it’s exclusively on Spotify, and or his inclusions do do do do?
And who cares? Civilians think? It’s a podcast, and now if I can get it anywhere, it’s a podcast. Welcome home, Joe Rogan, congratulations, don’t spend all the money in one place. And that’s a bonus episode.
Again, if you just discovered the podcast today, there’s an episode earlier in the feed and I’ll be back in the morning, see you. I’m excited, man,